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UNIBAIL – FORUM DES HALLES – September 2016

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Client : FORUM DES HALLES

Concept and organization of Digital Escape Game and Giant Live Escape – September 12-25, 2016

Attendees : Appropriate for all ages – 1600 players across 4 days (not including Digital Escape Game)

Enjeux : Encourage people to discover the newly renovated Forum des Halles / Create a positive experience between the public and le Forum des Halles / Make the mobile app known / Inform the public about Sunday shopping hours

Localisation : Le Forum des Halles shopping mall

Team Break’s contributions : Historical research on Les Halles neighborhood. Designing and writing of custom-built fictional story and scenario. Creation of the operation’s graphic identity and development of the event website. Design and implementation of the Digital Escape Game on all social media, from September 12 to 21. Design of the Giant Escape Game throughout le Forum des Halles, introducing the shops and mobile app through game participation, from September 22 to 25. Creation of an original roadmap in tabloid form. Logistic organization from A to Z. Artistic direction of the 12-actor-team over 2 days

Achievements : Participation of 1600 players during four days (two 1h30 sessions per day). App downloads spiked. Press coverage: radio shows, specialized press coverage (Le Journal du Geek, Escape Game Paris, Wescape…)

 

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Video

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Teaser Video

Photos

Team Break Event